Privacy policy

Privacy Policy

Last Updated: July 2026

Ruuh Collections ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, place an order or otherwise interact with us.

By using our website, you acknowledge that you have read this Privacy Policy.

Nothing in this Privacy Policy limits your statutory rights under applicable UK data protection legislation.

1. Information We Collect

Depending on how you interact with us, we may collect:

Identity Information

  • Name

  • Billing address

  • Delivery address

Contact Information

  • Email address

  • Telephone number

Order Information

  • Order history

  • Purchased products

  • Returns

  • Refund history

  • Payment status

Payment Information

Payments are processed securely by our payment providers.

We do not store your full payment card details.

Technical Information

We may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Time zone

  • Website usage

  • Cookies

  • Analytics information

Marketing Information

Where you have given consent, we may collect:

  • Marketing preferences

  • Newsletter subscriptions

  • Product interests

2. How We Use Your Information

We use your information to:

  • Process and fulfil orders.

  • Deliver your purchases.

  • Process payments.

  • Prevent fraud.

  • Verify customer identity where necessary.

  • Respond to enquiries.

  • Manage returns and refunds.

  • Improve our website.

  • Improve customer service.

  • Comply with legal obligations.

  • Send marketing communications where permitted or where consent has been provided.

3. Legal Basis for Processing

We process your information where:

  • it is necessary to fulfil a contract with you;

  • we have a legal obligation;

  • we have your consent;

  • we have a legitimate business interest that does not override your rights and freedoms.

4. Fraud Prevention

To protect our customers and business, we may use your information to:

  • verify transactions;

  • prevent fraudulent purchases;

  • investigate suspicious activity;

  • detect abuse of promotions;

  • investigate chargebacks;

  • comply with requests from law enforcement where legally required.

Orders considered high risk may require additional verification before dispatch.

We reserve the right to refuse, delay or cancel any order where fraud is reasonably suspected.

5. Cookies

Our website uses cookies and similar technologies to:

  • remember your preferences;

  • keep your shopping basket active;

  • improve website performance;

  • understand website traffic;

  • personalise your experience;

  • measure advertising performance.

Some cookies are essential for the website to function correctly.

You may disable cookies through your browser settings, although doing so may affect certain website features.

6. Marketing Communications

Where you have opted in, we may send:

  • product launches;

  • offers;

  • promotions;

  • newsletters;

  • exclusive discounts.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

We will never sell your personal information for marketing purposes.

7. Sharing Your Information

We only share personal information where necessary to operate our business.

This may include:

  • payment providers;

  • courier companies;

  • fraud prevention services;

  • IT service providers;

  • Shopify and associated applications;

  • accountants;

  • professional advisers;

  • regulators;

  • law enforcement where legally required.

We require our service providers to protect your information appropriately.

8. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place as required under UK data protection law.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • fulfil orders;

  • comply with legal obligations;

  • resolve disputes;

  • enforce agreements;

  • maintain business records.

When information is no longer required, it will be securely deleted or anonymised where appropriate.

10. Security

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • disclosure;

  • alteration;

  • destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You acknowledge that information transmitted over the internet is done at your own risk.

11. Your Rights

Subject to applicable law, you may have the right to:

  • access your personal information;

  • correct inaccurate information;

  • request deletion of your information;

  • restrict processing;

  • object to certain processing;

  • request portability of your information;

  • withdraw consent where processing relies upon consent;

  • lodge a complaint with the UK's data protection regulator.

We may ask for proof of identity before responding to certain requests.

We reserve the right to refuse requests that are manifestly unfounded, excessive or otherwise permitted to be refused under applicable law.

12. Children's Privacy

Our website is not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that personal information relating to a child has been collected without appropriate consent, we will take reasonable steps to remove it.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites.

You should read their privacy policies before providing any personal information.

14. Customer Accounts

If you create an account with us, you are responsible for maintaining the confidentiality of your login credentials.

You should notify us immediately if you believe your account has been accessed without authorisation.

We are not responsible for losses arising from your failure to keep your login details secure.

15. Automated Decision-Making

We may use automated systems to assist with fraud detection and order security.

Orders identified as potentially fraudulent may be delayed, cancelled or require additional verification before dispatch.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical or business developments.

The latest version will always be published on our website.

Continued use of our website after changes have been published constitutes acceptance of the updated Privacy Policy.

17. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us using the contact details published on our website.

We may request proof of identity before processing certain requests.